What’s in your toolbox to drive innovation and creativity?

In today’s business environment innovation and creativity are becoming an increased focus.  Business Analysts are in key roles to facilitate innovation and creativity within organizations with engaging and collaborative meetings and techniques.  Leaders are looking to BAs to bring innovation and creativity to the strategic initiatives in their organizations. This session explores the importance and ways BAs and can bring out innovation and creativity with their teams and stakeholders.


  • Discover why innovation and creativity are important to the BA role
  • Discover ways every BA can facilitate innovation and creativity
  • Learn about common and new BA Techniques that inspire creativity and innovation

Biography of Speaker

Mrs. Wick Garay evaluates, enhances and builds BACoEs, BA practices, BA Career Models, and BA competencies.  She has deep experience helping organizations build roadmaps and implementation plans to improve the value of business analysis throughout the organization.  Angela is a lead contributor to the BABOK v3 and the IIBA Competency Model , she is an instructor of Business Analysis and Project Management at the University of Minnesota College of Continuing Ed.  Her Business Analysis publications include contributions to the BABOK v3, creation of the IIBA Competency Model, as well as authoring the chapter “Career Models for BAs” in IIBA’s new book Managing Business Analysts.   Angela is also a blogger on  batimes.com

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